Press

CELSIUS, BEST NEW NATURAL FUNCTIONAL DRINK FINALIST

April 7, 2011

 

 
Celsius’ Apple Orchard Blend is honored as a finalist in the 2011 Beverage Innovation Functional Drinks Awards

      

 

 

 

 

 

 

 

Celsius announced today that its new Apple Orchard Blend was awarded finalist in the category of Best New Natural Functional Beverage. The category of Best New Natural Functional Beverage is the most competitive category in the awards. The awards ceremony was held at the 8th Annual Global Beverages Summit in Washington DC.
 
“The judges for Best New Natural Functional Drinks Award selected Celsius as finalist from a worldwide pool of entrants that are: genuinely innovative; establish a real point of difference with competitors; introduce new concepts; offer added value to the consumer; and that have demonstrated true market impact. All products must be fit for the purpose and the market and must be able to support any claims made. It is important that that the beverage clearly communicate its benefits to the consumer.  Products chosen addressed current consumer needs such as health and obesity – specifically addressing caloric value and portion control,” said Bill Bruce, chairman of the judging panel and the editorial director for FoodBev Media.
 
Celsius was selected as a finalist for its unique fitness benefits to the consumer, the strong science behind the brand with multiple clinical studies, and the strength in its wide retail distribution. Celsius’ Apple Orchard Blend, naturally sweetened with Stevia, addresses the current need to provide healthier alternatives that reduce calorie intake, and reduce body fat, in a naturally delicious way that appeals to the consumer.
 
“It’s an honor to be selected as a finalist for this award by judges who represent a broad knowledge of the beverage industry,” said Irina Lorenzi, VP of Innovation and Marketing at Celsius. She added, “We’re pleased with the consumer response and retailer acceptance of our new naturally sweetened flavor. Everyday even more consumers write in to share their real results and how Celsius has helped them achieve their fitness goals when they combine Celsius with their exercise routine and a healthy diet. We’ve found that retailers are eager to provide great tasting, healthier options for their consumers. The Apple Orchard Blend will soon be available in stores such as Vitamin Shoppe and Ralphs and is available now on the Celsius website store.”
 
About Celsius
Celsius® Your Ultimate Fitness Partner®, is a great tasting drink that has been scientifically shown to burn calories, reduce body fat, energize metabolism, and provide lasting energy. Enjoy energizing Celsius anytime in 9 delicious flavors, and convenient shots or powder stick packets. Celsius’ Apple Orchard Blend is naturally sweetened with Stevia, and has no high fructose corn syrup, no aspartame, and no artificial flavors, colors or preservatives, and is very low in sodium. Celsius is a fitness supplement powered by a proprietary blend of ingredients, MetaPlus®, which includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C.
About Celsius Holdings, Inc.
Celsius Holdings, Inc. (OTCQB:CELH) markets Celsius® Your Ultimate Fitness Partner®, which is backed by science. Celsius is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. and Celsius®, Your Ultimate Fitness PartnerTM, is available at http://www.celsius.com
 
 
Forward-Looking Statements
Certain statements made in this press release are forward-looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated and consequently, you should not rely on these forward-looking statements as predictions of future events. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.
Contact us:
Janice Haley 866 423 5748
Facebook: www.facebook.com/celsiusdrinks
 
 
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

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