Press

Company to Host Conference Call on Thursday, May 13, 2010, at 11:00 a.m. Eastern

DELRAY BEACH, Fla., May 10, 2010 -- Celsius Holdings, Inc. (Nasdaq: CELH), the creator and marketer of Celsius®, Your Ultimate Fitness Partner™, today announced that the company’s senior management will discuss Celsius’ results of operations for the first quarter ended March 31, 2010 during a conference call scheduled for Thursday, May 13, 2010, at 11:00 a.m. Eastern. The company’s financial results for the first quarter are scheduled to be released earlier that day.

What: Celsius Holdings, Inc. First Quarter 2010 Financial Results

When: Thursday, May 13, 2010, at 11:00 a.m. ET (8:00 a.m. PT)

How: Webcast http://www.celsius.com
Domestic Dial: 1.877.407.8031
International Dial: 1.201.689.8031
Conference ID: 349734

To access the live webcast please visit: http://www.celsius.com or
http://www.investorcalendar.com/IC/CEPage.asp?ID=157919

The webcast will be archived after the call and will be available at the original webcast link for thirty days thereafter. A replay of the conference call will be available two hours after the call and for five business days thereafter (May 20, 2010) by dialing domestically: 877-660-6853 or internationally: 201-612-7415 and entering account code: 286 and the conference ID: 349734.

About Celsius Holdings, Inc.
Celsius Holdings, Inc. (NASDAQ: CELH) markets Celsius®, Your Ultimate Fitness Partner TM, which is backed by science. Celsius is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. and Celsius, Your Ultimate Fitness Partner TM, is available at http://www.celsius.com.

Investor Relations:
Al Palombo, 212-554-5488, al@cameronassoc.com
Geary Cotton, CFO, (866) 4-CELSIUS, (561) 276-2239, gcotton@celsius.com