Press

CELSIUS NOW AVAILABLE IN PUBLIX SUPER MARKETS

May 13, 2010

Celsius®, Your Ultimate Fitness Partner TM, has been scientifically shown to burn calories and provide lasting energy, and when combined with exercise reduces body fat and builds lean muscle.
Publix Super Markets will carry popular the Green Tea Raspberry Acai and sparkling Orange flavors. Celsius four packs will be found in the diet and nutrition section near SlimFast and Muscle Milk. Publix’s goal is to be the premier quality food retailer in the world and operates over 1000 store locations throughout the southeast in Florida, Georgia, South Carolina, Alabama, and Tennessee and last year generated $24.3B in sales. Publix was ranked #5 in Business Week’s Customer Service Champ List for 2010. Publix was ranked 7th in sales in North America by Supermarket News for 2010.

†In a study of 60 healthy college-aged men and women, 100 calories represents the average calories burned over three hours for those participants consuming a single serving of Celsius®. Celsius® alone does not produce weight loss in the absence of a healthy diet and moderate exercise. Loss of fat mass, gain of muscle mass and improved endurance were benefits found for participants consuming a single serving of Celsius everyday and 15 minutes prior to exercise in a study using a 10-week moderate exercise program.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
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