TheHotSpot

December 2009

New Celsius TV Spots to Hit Nationwide Next Week!

Here's just a taste of our new 15 and 30 second ads that will be on appearing on cable networks across the country starting next week.  These new ads really reach across the broad spectrum of people who enjoy Celsius to boost metabolism, enhance their fitness goals and those looking for a healthy alternative.  Oh and there is that advantage of burning 100 calories per serving and sustaining energy without the crash.

Here are a few more pictures to hold you over until next week.  Let us know what you think in the comments section.

Celsius is clinically proven to increase physical performance.

Tags: News

Celsius a Hit at 2009 Teen Choice Awards

Celsius was a big hit with celebrities at the gifting suite of the 2009 Teen Choice Awards. Whether its burning those extra calories or a looking for a healthier alternative while on set, familiar faces like Shannon Elizabeth, Ashley Jones and stars of Disney Channel shows like Hannah Montana show their love for Celsius.  Take a look!

Celsius Stands Out in Muscle and Fitness Peer Review

The October issue of Muscle and Fitness magazine not only discussed the benefits of the ingredients in Celsius, but also discussed the importance of full research studies in the arena of functional and energy drinks.

According to Muscle and Fitness the ingredients you want to look for happen to be what makes up a serving of Celsius. Taurine, Caffeine, B Vitamins, Ginger, Green Tea (with EGCG) and Niacin all play critical roles in boosting metabolism, alertness and physical performance during workouts. Celsius also stands out over the field of competitors in that the individual ingredients aren't just scientifically proven, but the Celsius formula itself has undergone 4 clinical studies to date.

In a marketplace criticized for their lack of health and safety data, Celsius makes our clinical studies publicly available. Lead investigator Chris Lockwood says in the article that not only was Celsius incredibly safe in tests, but the group consuming it daily experienced a significantly greater cardiorespiratory and performance benefit than those taking the placebo.

Look for the October issue of Muscle and Fitness on newstands soon.

Tags: News

Celsius become the Official Calorie Burner of the Florida Panthers

We are thrilled to be an official partner of the Florida Panthers and Bank Atlantic Center here in South Florida.  Be on the lookout for pictures and recaps of your favorite calorie burning, energy alternative at games and other events in the coming months.

The Bank Atlantic Center home to more than 200 events annually and the Florida Panthers Hockey Club, the arena welcomes over 2 million visitors a year.  Celius will be available at concession areas including food courts, the ADT Club, the AvMed All-Star Café, the Patron Tequila Platinum Club, and at incredible ICE skating facility in Coral Springs. We will also be the sponsors of Florida Panthers Ladies’ Nights.

Jeff Perlman, Chief Operating Officer at Celsius says, “We are extremely proud to be a part of the Florida Panthers family and to be a part of all of the exciting events happening at BankAtlantic Center. This is an exciting time for Celsius as we grow distribution and awareness. Our partnership with SSE (Sunrise Sports and Entertainment) enables us to reach the dynamic South Florida market and support the growing number of retailers who believe in our brand."

Tags: News

Notice any Changes to The HotSpot?

You can now post comments and discuss each post as well as subscribe to the RSS Feed.  With these new features enabled we hope to bring you into the dialog and help keep you up to date with your favorite healthy functional calorie burner.

All comments are moderated to avoid spam.  Comments will not edited before they are posted but keep in mind every comment may not be appropriate to post and Celsius will do so at our discretion.

Celsius Sponsors New England Sand Sculpting Festival

The New England Sand Sculpting Festival brings an estimated 250,000 people to the annual event held in Revere Beach, MA.  Eight master sculptors from around the country competed for a share in $18,000 and the chance to place in the prestigious contest.

Celsius was more than happy to provide some cool, energy packed, calorie burning goodness during the competition.  As you can see in the photo above, the crowd really enjoyed it.  Proceeds from the festival go to support the Revere Beach Partnership, which works to sustain the areas historic and natural characteristics.  The revitalization is volunteer based and promotes recreational activities and awareness for America's first public beach.

Believe it or not these sculptures are made from just sand and water. To see some more pictures of the sculptures and festivities check out boston.com's gallery.

 

Tags: Events

Celsius and Katie Holmes in People

Fresh out of People Magazine Online comes news that Katie Holmes is enjoying Celsius offstage at rehearsals for her performance on Fox's "So You Think You Can Dance".  The performance, scheduled to air tonight, will introduce her new charity, the Dizzy Feet Foundation, who's mission is to support, improve and increase access to dance education in the United States.  We know Katie has been a fan of Celsius for quite some time, using it to stay in shape, and we're happy to see People report on it.

We're happy to help Katie get through those long rehearsals by doing more than just burning calories and sustaining energy.  When consumed before a workout (and anyone who has ever gotten on the dance floor knows what a workout it can be) Celsius actually helps promote fat loss, promote muscle gains and increases endurance.  It's true!  Take a look at our Science page for the clinical studies performed.

To check out People's "The Fit 5: Tips to Feel (and Look) Like a Star" Click Here

Good luck tonight Katie!

Tags: Celebrity

†In a study of 60 healthy college-aged men and women, 100 calories represents the average calories burned over three hours for those participants consuming a single serving of Celsius®. Celsius® alone does not produce weight loss in the absence of a healthy diet and moderate exercise. Loss of fat mass, gain of muscle mass and improved endurance were benefits found for participants consuming a single serving of Celsius everyday and 15 minutes prior to exercise in a study using a 10-week moderate exercise program.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
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