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Celsius Peach Mango Green Tea Flavor Chosen by Convenience Store Owners for Customer Satisfaction, Innovation and Marketing and Distribution Support

Boca Raton, FL— September 29th, 2010—Celsius Holdings, Inc. (NASDAQ: CELH) announced today that its Peach Mango Green Tea has been named a Best New Functional-Nutritional Beverage as selected by convenience store owners and operators in the 2010 Convenience Store Petroleum (CSP) Information Group’s Best New Products competition. Celsius’ Peach Mango Green Tea is the fourth Celsius beverage to earn the coveted “Retailers Choice” award; most recently its Green Tea Raspberry Acai took top honors in the 2009 contest. Celsius’ history of innovation has been recognized by CSP as it has won the prestigious CSP award recognition in 2009, 2007, and 2006. The company will be presented the award in a ceremony at the annual National Association of Convenience Stores Exposition that begins October 5th in Atlanta, Ga.

“We are thrilled to earn this recognition from our retailers, this year with a new flavor and packaging designed for the convenience industry,” said Kelly Michols, Vice President of sales at Celsius. “It’s very gratifying to know that not only are consumers enjoying the product, but our retailers appreciate the support we provide in terms of packaging, promotion and distribution.”

Retailers chose the pre-exercise, calorie-burning, metabolism-boosting drink based on product innovation that is backed by six clinical studies, how well it satisfies customer demand, and the effectiveness of the company’s marketing and distribution strategies. Celsius introduced 10.5 oz cans, including the award-winning Peach Mango Green Tea flavor, specifically for the convenience-store market allowing retailers the opportunity to order Celsius in convenient 12-count cases for more effective cold door placement.

Sponsored by CSP Magazine, the number one business publication for convenience retailing, the CSP Best New Products awards are voted on by convenient-store retailers from around the country.