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"It’s that time of year again, Holiday pounds need to come off and the battle to lose the weight begins. For many the thought of diet and exercise can be daunting and the statistics are staggering. More than one third of U.S. adults—more than 72 million people—are obese and since 1980, obesity rates for adults have doubled.

Despite this seemingly dismal outlook, more and more consumers are starting to take an active role with their health and fitness in order to avoid being included as an obesity statistic. Chief Researcher of the study, Jeffrey R. Stout, PhD., discusses the best ways and hard facts of what it takes to shed and keep off those pounds. He also talks about a landmark new study conducted by his team, showing that drinking Celsius, which is a functional beverage, prior to exercise showed a significant reduction in fat when combined with exercise.

The 10-week study consisted of 5 days a week of moderate exercise and compared participants who drank one, single 12 oz serving of Celsius prior to moderate exercise and once daily on weekends, with those who did moderate exercise only without drinking Celsius. The study was presented at the American College of Nutrition and was published in the Journal of Strength and Conditioning Research. Those drinking Celsius prior to moderate exercise had the following benefits:
- 78% greater fat loss
- 114% greater decrease in percent body fat
- 79% greater endurance performance
- 32% greater resistance to fatigue (increased energy)
- 5.5 lbs of fat loss"