TheHotSpot

The impact of powders and stick packets is a fast growing trend in the beverage world.  Celsius Stick Packets were awarded BevNets Best New Powder in 2009 and are featured heavily in Beverage Spectrums spotlight article on the powder concept.  The hottest beverage in the stores right now might not be a beverage at all.... we're talking about single-serve powdered drink mixes.

Celsius CEO Steve Haley says, "For us, being in the functional beverage world, you've built a refreshment brand, but you need to keep delivering the functionality, and you're evolving the delivery system."

Click the links below for the entire story By Jeffrey Klineman:

Files: 

BevNet 1[1].pdf

BevNet 2[1].pdf

BevNet 3[1].pdf

BevNet 4[1].pdf

BevNet 5[1].pdf

Forbes.com has featured Celsius in their "Do Nothing, Low-Cost Ways To Lose Weight" in their ForbesWoman section.  ForbesWoman launched in May 2009 and provides savvy personal shopping and well-connected concierge expertise as well as offers insight into the successes, challenges and rewards unique to senior female executives.

Check it out here at Forbes.com.

Can't See The Video? Click Here

"It’s that time of year again, Holiday pounds need to come off and the battle to lose the weight begins. For many the thought of diet and exercise can be daunting and the statistics are staggering. More than one third of U.S. adults—more than 72 million people—are obese and since 1980, obesity rates for adults have doubled.

Despite this seemingly dismal outlook, more and more consumers are starting to take an active role with their health and fitness in order to avoid being included as an obesity statistic. Chief Researcher of the study, Jeffrey R. Stout, PhD., discusses the best ways and hard facts of what it takes to shed and keep off those pounds. He also talks about a landmark new study conducted by his team, showing that drinking Celsius, which is a functional beverage, prior to exercise showed a significant reduction in fat when combined with exercise.

The 10-week study consisted of 5 days a week of moderate exercise and compared participants who drank one, single 12 oz serving of Celsius prior to moderate exercise and once daily on weekends, with those who did moderate exercise only without drinking Celsius. The study was presented at the American College of Nutrition and was published in the Journal of Strength and Conditioning Research. Those drinking Celsius prior to moderate exercise had the following benefits:
- 78% greater fat loss
- 114% greater decrease in percent body fat
- 79% greater endurance performance
- 32% greater resistance to fatigue (increased energy)
- 5.5 lbs of fat loss"

This just in! Celsius has been on the road with the band Decemberadio and they've been kind enough to send some pictures from across the country.  The band is in the midst of a US tour and has been enjoying Celsius with fans along the way.

Learn more about the band and where they will be next at DecembeRadio.com